About us
The UK’s leading watersports retailer — Driven by passion, made for riders
At King of Watersports, we live and breathe life on the water. Our team of passionate riders has been helping customers find the best kitesurf, wing foil, and wakeboarding gear for over two decades.
There’s no life without water!
Founded with a love of the ocean and a desire to make watersports accessible to everyone, King of Watersports has grown into the UK’s largest and most trusted online watersports retailer. From humble beginnings to serving riders worldwide, our mission remains the same — to help you get the most out of every session.
We specialise in kitesurfing, wing foiling, and wakeboarding, offering the most complete range of gear in the UK. Our catalogue includes world-class brands such as Cabrinha, Duotone, F-ONE, Slingshot, North, Naish, Core, Ozone, Ronix, Hyperlite and many more — each chosen for performance, innovation, and reliability.
Every member of our team is a watersports enthusiast. We ride, we test, and we know the equipment we sell — meaning every recommendation comes from real experience. Whether you’re just starting out or chasing your next big trick, we’re here to help you choose the right setup with honest, expert advice.
Our commitment doesn’t stop at gear. We pride ourselves on exceptional customer service, competitive pricing, and fast worldwide shipping via UPS Express.
At King of Watersports, we believe life is better on the water. Wherever you ride — from the first gust to the final wave — we’re proud to be part of your journey.
