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The Quiksilver name first appeared in the United States thanks to the entrepreneurial efforts of two inveterate surfers, Robert B. McKnight and Jeffrey Hakman.

 

A celebrated name among surfers across the globe, Quiksilver, Inc. designs and distributes casual sportswear, beachwear, and snowboard wear, marketing its apparel under the Quiksilver, Roxy, Private Surf, Que, and Raisin labels. Although Quiksilver produced a broad range of apparel items for several distinct types of customers during the mid-1990s, the company's chief focus has been setting fashion trends for surfers. Quicksilver recorded enviable success with its boardshorts, swimsuits, and other surfing apparel and accessories during its first decade of business. The maturation of the narrowly focused start-up company developed it into a multi-faceted corporation that today reigns as a market leader.