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King of Watersports > News > Flow 2010 Bindings

Flow 2010 Bindings

Posted on Wednesday, 09 September 2009 03:44PM by
Flow Bindings

Flow is the number two snowboard binding company in the world. An achievement such as this doesn’t take place overnight; it takes perseverance, commitment to product innovation and a product that stands apart from the rest.

What sets Flow bindings apart from the two-strap binding is Flow’s patented Power Triangle. A triangle is formed by the high tensile steel cable that connects the hi-back to the base-plate. This triangle gives the rider the ability to easily transfer greater energy to the snowboard while exerting less physical energy, resulting in the most responsive ride available from any binding. Other features that are specific to Flow bindings are the one- piece Power Strap and the reclining hi-back. The Power Strap is ideally formed to fit around the riders boot, virtually eliminating painful pressure points that are a common problem with two-strap bindings. The reclining hi-back drops down to allow the rider to enter the binding with one easy step, pivots back up and is snapped into position in one easy motion. This is the fastest and easiest entry system seen on the slopes today.

The Flow line of bindings and boots was first introduced to the public in 1996 at the annual ISPO Sports Tradeshow in Munich. The interest generated at the show was huge, although it would take several more years to take the Flow brand to the mainstream. In late 2002, the management of the brand, which had previously been in Austria, was moved across the Atlantic to settle in San Francisco. The reason was to focus on achieving the same success in the US market that Flow had seen in Europe where Flow already enjoyed double- digit market shares in most regions. Anthony Scaturro was named President of the brand, and new marketing, product development, and sales teams were put into place. In 2005, the offices headed south to San Clemente, CA and into the heart of the action sports industry. Much has changed since the early years of the Flow brand. What was first seen as an outsider brand has pushed its way to the number two spot in binding sales worldwide. This is quite an achievement when considering the deep pockets of previously established brands that have been at it long before Flow came to market, as well as the resistance to change inherent in human nature. In 2004 Flow came to the tradeshows with the slogan “First they ignore you, then they ridicule you, then they copy you.” This rang true as rival brands showed for the first time their version of the Flow binding. The one key feature missing from other reclining hi-backs was the Patented Power Triangle, the vital feature that makes a Flow binding ultra responsive. Finally after 10 years of hard work to break down preconceived barriers about what a binding should look like, Flow has reached the mainstream. After all, imitation is the highest form of flattery.

New 2010 Flow Bindings

Flow Flite 3 Bindings 2010- £119.94

Colour: Black

With the new Flite 3, you get both and a whole lot more. This model provides a stable but forgiving ride with our durable POM plastic baseplate and hiback. Plus, the four easy-to-adjust MINIratchets will guarantee precise tension and comfort of the luxury PowerStrap to fit any type of boot and allow for the micro-adjustments you need, when you need it. With............click here to view bindings 		Flow 2010 Flite 3 Binding
  
Flow M9 Bindings 2010 - £159.95

Colour: Black

Season pass holders and certified park rats love the M9 for its lightweight, easygoing shredability. This versatile freestyle binding is the perfect choice for abusive park riders and everyday chargers. The lightweight Nylon M-series baseplate offers a flexible yet responsive platform, while soft EVA-padding abs...........click here to view bindings 		Flow 2010 M9 Binding
  
Flow M9 SE Bindings 2010 - £169.95

Colour: Yellow

Made for the misfit who rides more for fun than fundamentals, the M9 SE is the binding that will make you stand out from the crowd in that packed lift line. However, it’s more about technology than gimmicks at Flow, so we guarantee these bindings will perform in any given situation. Packed with SLA adjustment.............click here to view bindings 
Flow 2010 M9 SE Binding
  
Flow NXT AT Bindings 2010-£199.95

Colour: White

When the world’s most progressive and aggressive freestyle team says “It ain’t broke, don’t fix it,” we listen. Well, sort of. For ’09 we made some updates and improvements to this team favorite, because like them, we are never satisfied. The AT’s new 14% glass-filled Nylon Ventilated hiback, has been re-engineered, and mounted with our new Free+ Snaplock for enhanced............click here to view bindings 		Flow 2010 NXT AT Binding
  
Flow NXT ATSE Bindings 2010 -£199.95

Colour: Red

The best of Flow's NXT AT binding just got better, while straying from its usual graphics. Live hard and ride harder on the NXT AT SE, with I-flex Powerstrap and Power Triangle technology, forged aluminum baseplates with rocker, locking Airframe MINIratchets, Cush-pad shock-absorbing basepads to soften hard landings...............click here to view bindings

Flow 2010 NXT AT SE Binding

Click here to view the full range of 2010 Flow Bindings.

 
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