Flow

Flow got its start when in 1992 Neil Pryde of NeilPryde Ltd, the leading brand of windsurfing sails and equipment, and Reinhardt Hansen formerly of F2 Windsurfing turned marketer decided to explore opportunities in the snowboarding market. The pair saw a need in the snowboarding market for an improved binding technology. Mr. Pryde and Mr. Hansen employed product designer Werner Jettmar to make a snowboard binding that was more convenient than a two-strap, more comfortable than hard shell boots and plate, and gave the sensation of the “barefoot feel.” Werner set to work, and began the creation of a new soft binding, that would soon be known to the world as Flow.

What sets Flow apart from the two-strap binding is Flow’s patented Power Triangle. A triangle is formed by the high tensile steel cable that connects the hi-back to the base-plate. This triangle gives the rider the ability to easily transfer greater energy to the board while exerting less physical energy, resulting in the most responsive ride available from any binding.