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Animal
Animal was conceived back in 1987 by two surfers who were really fed up with continuously losing their watches in the water due to the straps breaking under extreme conditions. They came up with a solution in the form of a webbing and Velcro strap that seemed to put an end to their problems.
The simplicity and rugged nature of the strap made it suitable for crossing over into other action sports such as windsurfing, snowboarding, skateboarding, and mountain biking. First and foremost a functional performance product, the strap became a success and animal was born. Before long, Animal started to make sports watches. Aimed at freesports enthusiasts, they were water-resistant, functional and looked great on the wrist. These watches enjoyed phenomenal success and are now a household name.
Animal is now a design-led sports brand, boasting an extensive team of riders in each of its core.
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